Unique Korean Fashion
Welcome to Am:EL
We bring S[e]oul to your wardrobe
New Arrivals!
Tie Knot Shoulder Tank Top
$75.00
One Size (up to UK 14/US 10)
Pink Oversized Power Suit
$285.00
One Size (Oversized Fit)
Cinderella Blue Maxi Dress
$187.00
Sold Out
Small (25.5")Medium (27.5")
Easy Linen Shorts
$89.00
Small (22~25.5")Medium (26~29.5")
Striped Halter Neck Flared Dress
$189.00
One Size (up to UK 14/US 10)
For Our Little Nuggets
Smiley Bucket Bag
$45.00
Sold Out
MagentaYellow
Little Daisy Cotton Bucket Hat
$55.00
PlumMedium Aquamarine
Staff Picks!
Evergreen Asymmetric Layered Long Sleeve Dress
$189.00
Sold Out
One Size (UK 8~12/US 4 ~8)
Tuscany Semicircle Dress
$176.00
Sold Out
One Size (up to UK 12/US 8)
Cruella de Vil Lace Maxi Dress [OFFLINE EXCLUSIVE]
$177.00
Sold Out
Small (up to UK 8/US 4)Medium (UK 10~12/US 6~8)
Sabrina's Enchanted Garden Dress
$185.00
Small (up to UK 6/US 2)Medium (UK 8~10/US 4~6) Sold Out
Beautiful Mess Dress
$195.00
Sold Out
One Size (up to UK 10/US 6)
Hot Pink Twist Tie Dress
$159.00
Sold Out
One Size (up to UK 10/US 6)
Sleepless Zebra Top
$55.00
Sold Out
SmallMedium
Paisley Sundress
$139.00
Small (UK 4~8 / US 0~4) Sold OutMedium (UK 10~12/US 6~8)
Eggcellent Ruched Drawstring Dress
$179.00
Small (UK 8~10/US 4~6)Medium (UK 12~14/US 8~10) Sold Out
Color Blossom Crop-Top
$119.00
Sold Out
One Size (adjustable strap)
Poison Ivy Top
$59.50
Sold Out
One Size (up to UK 12/US 8)
The Happy Dress
$139.00
One size (up to UK 12/US 8)
Dramatic Ruffle Puff Top
$79.00
One Size (up to UK 10/US 6)
Ripped Oversized Blazer Vest
$175.00
One Size (up to UK 14/US 10)
Grand Blanc Two Piece Set
$250.00
Sold Out
One Size (up to UK 12/US 8 | 24"~27")
Organza Denim Skirt
$139.00
Small (25")Medium (26")
Customer Testimonials
Customer Testimonials
I am 120% satisfied with this blouse! It looks elegant and its textile quality is good. The back straps can make a slim fit and add a cuteness too! I love it!
— HaeAn
Customer Testimonials
I bought this shirt and got lots of great feedback from office colleagues saying it looks bright and fashionable. Its really true, quite comfortable and soft to skin because this is made of 100% cotton. Above all, can adjust waist part with string which is up to your style preference.
Well matched with jean and slax. Good for office wear as well as casual mood. Strongly recommend! :)
— Erin
Customer Testimonials
I love it! The ring looks even nicer than the pictures when I received it! The parcel was nicely packed and it was even personalised with my name from the founders. It’s such a nice touch and attention to detail.
— Tracy
Customer Testimonials
Got the love lock bracelet for myself. The colour combination of red and gold is so striking and beautiful. The design is simple yet so chic. It just add an 'oomphh' effect to a simple dressing! Simply match well with any clothes. Love it totally!!!
— Kenix
Customer Testimonials
This dress was one of my favorites from Amanda's instagram earlier.
From her daily fashion notes, I really wanted to get it. So, was looking for her gran opening on line shope and finally I grabbed it.
Good for length adjustment with shoulder strap. I plan to wear during my holiday and also can do layering with cardigan/blazer too. Thank you, Amel! Love Korean fashion!
— Chloe
Customer Testimonials
Such pretty earrings!! so elegant and chic! I've got the love lock bracelet as well and when worn together, they are a great combination. Really brings up the style and trendy level in my dressing!
— Kenix