Unique Korean Fashion

Welcome to AMEL Seoul

We bring S[e]oul to your wardrobe

Customer Testimonials
Customer Testimonials
I am 120% satisfied with this blouse! It looks elegant and its textile quality is good. The back straps can make a slim fit and add a cuteness too! I love it!
— HaeAn
Customer Testimonials
I bought this shirt and got lots of great feedback from office colleagues saying it looks bright and fashionable. Its really true, quite comfortable and soft to skin because this is made of 100% cotton. Above all, can adjust waist part with string which is up to your style preference.
Well matched with jean and slax. Good for office wear as well as casual mood. Strongly recommend! :)
— Erin
Customer Testimonials
I love it! The ring looks even nicer than the pictures when I received it! The parcel was nicely packed and it was even personalised with my name from the founders. It’s such a nice touch and attention to detail.
— Tracy
Customer Testimonials
Got the love lock bracelet for myself. The colour combination of red and gold is so striking and beautiful. The design is simple yet so chic. It just add an 'oomphh' effect to a simple dressing! Simply match well with any clothes. Love it totally!!!
— Kenix
Customer Testimonials
This dress was one of my favorites from Amanda's instagram earlier.
From her daily fashion notes, I really wanted to get it. So, was looking for her gran opening on line shope and finally I grabbed it.
Good for length adjustment with shoulder strap. I plan to wear during my holiday and also can do layering with cardigan/blazer too. Thank you, Amel! Love Korean fashion!
— Chloe
Customer Testimonials
Such pretty earrings!! so elegant and chic! I've got the love lock bracelet as well and when worn together, they are a great combination. Really brings up the style and trendy level in my dressing!
— Kenix